Data & analyticsStatus: Pilot
Social media monitoring with AI analysis
Challenge
Activity and reach of own and third-party channels were to be captured across platforms and compared. The platforms deliver their data through different, frequently changing APIs.
Technology
- Node.js
- Next.js
- MongoDB
- Chart.js
- Cloud Run/App Engine
- Docker
Requirements
- Integration of four major platforms
- Daily historical storage
- Automatic detection of new content
- Dashboard with charts
- Sign-in and user management
Approach
- 01One reusable API package per platform, unified in a single service
- 02Scheduled tracker writing to a document database
- 03AI-assisted analysis of the activity
- 04Chart dashboard, operated in the cloud